If good artists borrow and great artists steal, what does that make of the character of a great artist? Do they sell their souls? Writer-director-producer Ryan Coogler explores this in Sinners. The film explores how Black music was stolen and appropriated through the lens of a period vampire story. Blues guitarist Sammie Moore's singing and playing is so good, he attracts the devil in the form of a vampire. Through this narrative, Coogler demonstrates that the theft of Black music is cyclical and predatory, using time travel, the supernatural, and racial dissonance to expose the systems of inequality that enable it.
The film starts with the Smokestack twins opening a juke joint in order to make money after returning home to Mississippi from Chicago. In the juke joint, their cousin Sammie starts playing the blues, and he burns the house down. The audience sees all of the different types of Black music and dancing come into the joint. These genres, including Blues, Rock and Roll, Jazz, and Hip Hop, are central to American culture and have all been stolen from the Black community. Coogler's decision to show all of the different genres of Black music connects them as evolutions of each other, all rooted in Black culture. The different genres are the other ones that crossed Coogler's spiritual plane and attracted the devil.
The devil arrives in the form of an Irish man, Remmick, who claims to just want to play his music. The Smokestack twins turn him away at the door, but Remmick is persistent. He sits outside the juke joint with two other white people and plays an old Irish song. It turns out Remmick is a vampire, and starts to infect everyone as they leave the joint. When they become vampires, Remmick gains their knowledge, including their music and culture. The vampires are there to rob Sammie of his blues and turn him into a vampire, offering everyone else safety if they can just take him. The hive mind, symbolizing the music industry, strips the music from others, taking what it did not create or earn. Regardless, the remaining survivors are able to protect Sammie until dawn, when the vampires burn in the sun. The light shines, revealing the inequity and protecting Sammie, but as the Juke Joint visitors turned vampires find out, Sammie is one of the few left living. He survives the night, but he is not saved permanently.
The original vampires who prey on the juke joint are white men, coming to rob the musician of his music, which symbolizes the theft of the music industry. Yet, Coogler pushes further. At the end of the film, the KKK comes to kill everyone in the juke joint in the morning. They expect the joint to be full of sleeping or hungover partygoers, but everyone except for Smoke is gone. Smoke puts on a last stand, killing every clansman, dying to protect what is left of his juke joint. Even after Black culture is stolen, the music industry and other institutions try to go further and kill the spirit of Black culture, attempting to rebrand it as white.
In Sinners, time travel, the supernatural, and the racial tension and inequity of the 1930s paint the picture of music and culture being stolen from Black people. Sammie Moore's music is the impetus of the supernatural attack in the film, yet in reality these attacks look more like predatory record deals, bad contracts, and uncleared samples from which so much modern music comes. Coogler answers the question "Do great artists sell their souls?" with his own: "Did they steal someone else's?"